growth marketing & Advertising Strategist

paid Social advertising, organic Strategy,
& content Production

Angela Chris

I started as a music producer, graphic designer, and videographer, creating album art and music videos for friends. When we realized the art deserved more attention than it was getting, I moved into marketing to solve that problem.

After college, I learned Meta and YouTube advertising in a lead-driven environment, helping a trade school 4× revenue while cutting ad spend in half. I went on to spend four years in a full-service agency, working across organic, email, and paid media.

Most recently, I was Head of Advertising at a music marketing agency, where I ran holistic growth campaigns across streaming, ticket sales, merch, video, and fan growth.

No matter where my career took me, I remained anchored in music.

Portfolio

NME Magazine 〰️ BOSE 〰️ CA7RIEL y Paco Amoroso 〰️ Royel Otis 〰️ Fearless Records 〰️ ChokeCherry 〰️ The Pretty Reckless 〰️ LOLO 〰️ F5VE 〰️ Firemill 〰️ Alex Warren 〰️ LANA 〰️ ZinChoi 〰️ Zimmer90 〰️ Parcels 〰️ AllDay Project 〰️ Ocean Alley 〰️ Tash Sultana 〰️ Ziggy Alberts 〰️ SamxEmma 〰️ Pijama Land 〰️ Jesse McCartney 〰️ Rubio 〰️ Young and Sick 〰️ Von Boch 〰️ For Those I Love 〰️ Rebounder 〰️ Jessica Winter 〰️ Windser 〰️ Matoma 〰️

$1M in ad
spend managed

100+ artists
supported

12 record labels
partnered with

Growth Strategy

bose & NME Magazine C25 Playlist

Owned paid media and organic strategy for the C25 Playlist launch in partnership with Bose & NME. Executed a multi-phase rollout that contributed to 15K+ new followers and 17M+ streams, aligning brand storytelling with performance-driven optimization to scale reach and listener engagement.

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Band Merchandise 11.4x ROAS

Scaled segmented warm audiences into a high-efficiency conversion engine, generating $2,524.98 in tracked revenue on just $220 spend (11.47x ROAS). Broke down site visitors, engagers, and past customers into regional clusters, tested multiple creative formats, and consolidated budget into the highest-intent segments to maximize profitability.

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