Organic Social Media

What’s Working on Social

Visual Hook

    • High-impact, weird, or cinematic moments used as the opening frame.

    • Re-framing high-production footage so it feels native to social (not like a polished music video).

    • Motion-heavy intros: fast cuts, camera whip, slow-mo + high contrast.

    • Shock factor (intensity of the visual)

    • Color grading (dark, bright, warm)

    • Close-up vs wide shots

    • Opening frame selection

Relatable On-Screen text

    • On-screen text creates instant context and emotional relevance.

    • Converts a clip into a micro-story anyone can relate to.

    • Helps push content to niche communities via shared sentiments.

    • Calling out specific fan groups

    • Emotional themes (love, nostalgia, anxiety, growth)

    • Setting: outside, inside, solo, with friends

    • Artist singing vs. not singing

    • Walking POV vs. stationary

On-Screen Lyric Content

    • Artist’s face → immediate trust and connection.

    • On-screen lyrics help with repeat watches + save rate.

  • Variables to test:

    • Location (bedroom, street, rooftop)

    • Solo vs. with friends

    • Standing still vs. movement

    • Sung lyrics vs. spoken text

    • Close-up vs. medium shot

Live Show Moments

    • Shows the experience people want to be part of.

    • Captures real reactions

    • Works extremely well for building warm audiences pre-release or pre-tour.

    • Crowd size + angle

    • Artist-to-crowd interaction

    • Front of crowd vs. back of crowd

    • Audio (raw crowd noise vs. studio version)

    • Fast-cut highlight reel vs. one strong moment

    • POV vs. audience-filmed

What’s Included

  • We define the artist’s approach, goals, and how we’ll show up online

  • Publishing and reporting across TikTok, IG, and YouTube Shorts

  • Video and graphic editing with your assets

  • Engaging with fans, replying to comments, and flagging opportunities

  • Outreach to relevant creators to expand reach when needed

  • Guidance and content support for fan accounts

Book

What Working Together Looks Like

Week 2–3
Content Planning
& Asset Collection

We build the content plan, what goes where, when, and how often. You share any existing content or media we can work from. We identify what else may be needed.

Week 1-2
Onboarding
& Strategy Setup

We do a full intake to understand the artist(s) style, boundaries, priorities, and goals. We review past content, current gaps, and align on how they want to show up.

Week 3-4:
Content Starts
Going Live

We begin posting consistently across the selected platforms. You approve everything or stay hands-off, your choice.

Ongoing:

  • Weekly or biweekly check-ins

  • Content calendars updated monthly

  • Reporting on what’s working and evolving based on results

  • Email support for questions or changes

 FAQs

  • Yes. We create individual systems that align with each artist's voice and rollout plan.

  • You’ll get regular check-ins and simple, transparent reports, so you always know what’s working.

  • The average monthly growth rate on Instagram is about 2.5%. With a strong strategy, 5–8% is healthy. Some smaller or fast-moving accounts may see 10–20%+.

  • Yes, just reach out and we can tailor a package based on exactly what you need.

From Me

I built this offer because I keep seeing social media treated like a checkbox, with no regard for the artist’s identity, or values.  I don’t believe in pushing ~trends~ that don’t fit the artist or copying what works for someone else. I work with artists and teams to understand how they want to show up, and then build around that. This isn’t about “being everywhere.” It’s about being present in a way that fits.

If that’s what you're looking for, let's talk. :)