Paid Ads

What’s Working Across Paid Ads

For Awareness & Reach

Get your music in front of new listeners as cheaply and consistently as possible.

  • Visual hooks, movement-heavy clips, music-video moments, high-contrast shots, fast performance cuts.

For Engagement

Build affinity and warm up new listeners so they start paying attention to you consistently.

  • Relatable on-screen text, lyric overlays, storytelling pieces, face-to-camera clips, BTS moments.

For Ticket Sales

Convert warm fans into buyers by showing the experience they’re investing in.

  • Live show footage, crowd energy, fan reactions, tour announcement overlays paired with real footage.

For Streaming & Release

Get people curious enough to click through, listen, and save.

  • Performance snippets, On-screen lyrics, visualizers, music video cut-downs.

What’s Included

  • We clarify your campaign goals and build a plan to meet them.

    Example: Want 200 RSVPs in LA? We work backward from average click-through and conversion rates to determine audience size and spend.

  • Not every campaign is built to sell. Some are meant to warm up new audiences or get more ears on a new track. We help define what success looks like.

  • Pixel installation, custom audiences, tracking setup in TikTok Ads Manager, Meta Business Suite, and YouTube.

  • We repurpose what you have, or help you produce what’s needed. Every asset is designed with intention.

  • Tight, on-brand language that gets to the point fast.

  • We don’t set and forget. Ads are monitored daily and adjusted based on performance.

  •  Simple recaps that focus on the metrics that matter and what we’re doing next.

Book

What Working Together Looks Like

Week 1-2
Setup & Planning

We define your goals and recommend a budget or work within the one you have based on your priorities. We decide what platforms to use and how to allocate spend across cold, warm, and hot audiences.

Week 2–3
Strategy Development

We plan creative to support discovery (cold), awareness (warm), and conversion (hot). That includes video ads, stream links, visuals from the music video, and remarketing campaigns to people who already know you.

Week 3+
Launch Ads, Optimize, & Scale

We roll out your ad campaign. We evaluate performance, refine creative, and retarget with stream reminders, RSVP nudges, or merch offers. All based on the data.

Ongoing

  • Keep discovery running with evergreen campaigns

  • Retarget based on user behavior (video views, profile visits, etc.)

  • Build audience lists you can reuse for future drops

 FAQs

  • Meta (Instagram/Facebook), TikTok, YouTube. We also advise on Spotify Ad Studio or programmatic ads when relevant.

  • Yes. Each act gets its own strategy and reporting.

  • We don’t pull numbers from thin air. We work backwards from your goal:

    Example: If you want to sell 200 tickets, and average ad conversion is 2%, that means you need 10,000 qualified clicks. If cost-per-click averages $0.50, your campaign budget should be around $5,000 to realistically hit that goal.

    This approach helps you set realistic expectations, avoid overspending, know what success will require. 

  • Yes. We often start with a test to get baseline data. Just know that first-month campaigns are often about learning, not just winning. Real growth comes from consistent testing and refining.

  •  Yes, when the offer, audience, and creative align.

  • That’s okay. Even $500 can be powerful with the right strategy.

  •  We can shape it, or create what’s missing.

  • That’s usually a problem with the funnel, KPIs, or unclear goals. We work backwards from your desired outcome and build the path to get there.

From Me

I started my career as a video editor and designer for my friends and their bands. We’d pour everything into the music and the visuals only to post and hope the algorithm picked it up.

I got into paid ads because I wanted more control over outcomes. We were working too hard to leave discovery to chance.

Ads aren’t magic. And they’re not the fix for everything. You need the product to be strong. But when it is, ads amplify it.

That’s why I believe in them. :)